Here are some examples of my current and previous work:
I write and edit articles for BA.com and The Club, including writing the first ever newsroom-style reactive piece of content for the site, as well as being as editor on High Life magazine’s special commuter edition. I also consult on one-off projects and campaigns on tone, execution, and distribution.
British Airways Social Media
In 2016, I was the social media editor for British Airways’ global and UK channels including Facebook, Twitter, Instagram, LinkedIn and Google+. I planned and created scheduled and reactive posts and created the successful brand hashtag #BAUpClose, as well as managing the owned social media coverage of the return of the athletes from the Olympic and Paralympic Games #GreattobeBAck.
Audited all 6000+ recipes on the site, advised on and wrote social content and consulted on special projects. Audited Tesco Food YouTube channel, creating all new playlists and rewrote copy for all videos.
Articles and rewrites for the relaunched Tesco Living website as well as planning and strategy.
Articles produced for Open Skies, the award-winning inflight magazine for Emirates. My work included cultural events, destination guides, news and factsheets.
Open Skies January 2014 – Calendar copy and Briefing section copy
Open Skies December 2013 – Briefing section copy
Open Skies November 2013 – Calendar copy and Briefing section copy
Beauty at Tesco
Content for various channels as the resident men’s grooming expert, working alongside award-winning beauty editor, Karena Callen.
Drafted press releases for the company’s entry into the UK market and the launch of their first book, The Lemony Pear!
Articles covering adult learning and cultural activities to aid language learning.
Plus, marketing and communications for, among others:
King’s College London
CLIL Canarias – Consejería de Educación